ANALYST REPORT

When 70% of digital content is synthetic, what can your enterprise still trust?

Deepfake-enabled attacks have moved out of the contact center and into your video meetings, your hiring pipeline, and your executives’ inboxes. A new 2026 Gartner^® report maps where the digital trust market is heading, and Pindrop is named among the Sample Vendors in it.

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The question changed. Has your security stack?

For years the question was “is this attacker getting in?” In the deepfake era there’s a second one your controls weren’t built to answer: is this voice, this face, this candidate on the video call even real? That shift is now a market of its own, and it’s what analysts are calling digital trust and authenticity platforms (DTAPs).

Get the full report on:

Why analysts expect most digital content to be synthetic by 2027

How deepfake-enabled attacks reshape cybersecurity practice

The listed Sample Vendors in the DTAP category

By 2027, more than 70% of all digital content will be synthetic, making
it as important to prove what is true as to detect what is false.*

Continuous identity verification, across voice and video

We believe Pindrop’s presence among the Sample Vendors in this report reflects where we’ve focused: turning “is this real?” into a signal your security stack can act on. Deepfake audio and video now feed social engineering, account takeover, and fraud, and they don’t trip the controls built for endpoints and networks.

Pindrop^® Pulse for Meetings

Deepfake and synthetic-media detection for live virtual meetings, where executive impersonation and fake job candidates are escalating.

Pindrop^® Pulse for Contact Centers

Identify synthetic voices in real time, giving agents critical security on every customer call.

Pindrop^® Protect

Reduce fraud and better protect customer accounts with near real-time fraud risk assessments.

Pindrop® Passport

Hassle-free, multifactor authentication that lowers operational cost and average handle time.

Pindrop performance data

99%

Deepfake detection accuracy, independently validated¹

5B+

Real-world interactions analyzed since inception²

300+

Voice security and deepfake detection patents

“Knowledge-based questions are no longer sufficient. If you rely solely on stage-gate verification, you’re not adapting to how attacks have evolved.”

Ajit Gaddam

SVP & Head of Fraud, HealthEquity

Read the 2026 Gartner^® report on digital trust and authenticity platforms

See the full Gartner^® view of the DTAP market: the threats it tracks, the timeline from “now” to “utility,” and the listed Sample Vendors active in the category, Pindrop among them.

*Source: Gartner, Inc., Emerging Tech: Al Vendor Race: Eroding Digital Trust Threatens the Global Economy, Forcing Adoption of Digital Trust and Authenticity Platforms, Alfredo Ramirez IV, Apeksha Kaushik, 5 March 2026. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
¹Pindrop, “Pindrop® Pulse: A 2025 TIME Best Invention Is Now Available in Top Conferencing Platforms,” November 19, 2025, https://www.pindrop.com/article/pindrop-pulse-available-across-conferencing-platforms/
²NPR.org independent analysis.