
37% of security leaders consider it at least somewhat likely that a single deepfake attack could put a company like theirs out of business, including 17% who consider it extremely likely or certain.
PINDROP POV
These are the people inside organizations who have seen the attack surface up close, who understand what a successful synthetic identity attack means, and who are responsible for the defenses meant to stop it. When they describe a threat as potentially company-ending, it’s time to act urgently.Deepfakes are an identity attack that exploits how your organization verifies trust in human communication. This attack can touch every function in your business: finance authorizing a wire transfer, IT resetting credentials, an executive making a decision based on a voice they recognized. And the impact of a single successful attack isn't contained to one system or one team.
With 90% of security leaders without real-time detection tools and AI attacks growing 8x faster than traditional tactics, attempts are inevitable. But exposure is not.
Security leaders have solved complex security challenges before. Now organizations must enable risk detection at the exact moment their enterprise needs it.
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The Pindrop Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 250 US Security Leaders at organizations with a minimum of 1,000 employees), between June 11th and June 22nd, 2026, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.2 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.




