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Pindrop Voice Intelligence & Security Report Finds Consumers Living in States Restricting Biometrics are Twice as Likely to Experience Fraud

Data Breaches, Artificial Intelligence’s Widespread Adoption and Economic Uncertainty are Driving Record Rates of Fraud in the Financial and Retail Sectors

ATLANTA – April 11, 2023 – Pindrop, a global leader in voice technology, today released its annual Voice Intelligence & Security Report. Through an analysis of five billion calls and three million fraud catches within the largest financial institutions, insurers, and retailers, Pindrop uncovered how the rise and adoption of artificial intelligence, an impending recession, and the return of pre-pandemic fraud techniques are driving record rates of fraud attacks for consumers and enterprises alike. Key findings in the report include: 

  • States that imposed restrictions on the use of biometrics are twice as likely to experience fraud
  • In times of financial uncertainty, fraud increases. Financial institutions experienced a 53 percent year over year increase in fraudulent activity in Q4 2022
  • With data breaches reaching record levels, fraudsters are leveraging data from the dark web and testing it in the IVR to identify high-value accounts and attacking those accounts jointly with other fraudsters
  • Retail has emerged as one of the most fraud-dense verticals – one in every 347 calls is fraudulent within call centers supporting online retailers

“Today’s fraudsters are more equipped and creative than ever, using deepfakes, the regulatory landscape, and self service channels to help them successfully attack consumers and corporations,” said Vijay Balasubramanian, CEO and cofounder of Pindrop. “In addition to new technologies, fraudsters are reverting to pre-pandemic social engineering tricks, causing retailers and financial institutions billions in losses. While this report highlights the dangers of today’s fraud landscape, we are proud to partner with several of the largest financial institutions globally in order to safeguard their assets and protect them from fraud”

The Ramifications New Privacy Laws Will Have on Fraud Prevention

Laws regulating personal information have been enacted in the U.S. at state levels. While these privacy laws aim to ensure the safety and privacy of consumers, fraudsters are capitalizing on the unintended consequences of the real-world application of these laws. Pindrop found that fraud rates in states that pose enhanced restrictions on the use of biometrics (such as California, Texas, and Illinois) are twice as likely to experience fraud. These states also contribute to 33 percent of all fraud losses reported in the U.S. 

The human voice remains a vital factor that can be leveraged for fraud detection. However, as more states consider bills regulating voice without notable security or fraud-prevention exemptions, companies will find their current detection mechanisms are falling short while fraudsters are taking advantage of these laws as the weakest link.

Financial Uncertainty’s Impact on Fraud

Data shows that fraud skyrockets during times of economic uncertainty. During the 1980, 1990, and 2008 recessions, fraud offenses increased between 5 and 10 percent. According to Pindrop’s report, one in every 784 call center interactions within the financial sector were fraudulent in Q4 2022 – a 53 percent increase from 2021. Additionally, fraud rates in credit unions increased by more than 70 percent in 2022. 

Data Breaches Reach All Time High, Causing Fraud Feeding Frenzies

Data compromises are at an all time high with more than 1,800 events reported in 2021 and 2022 individually. A combination of the rise of artificial intelligence, the digital economy and the dark web have ushered in an era of large-scale data breaches, where fraudsters are easily obtaining SSNs, birth dates, addresses, email addresses, credit card details and phone numbers as well as medical records and bank details. Fraudsters are now deploying large-scale vishing and smishing efforts, victim social engineering, and IVR reconnaissance resulting in companies losing billions of dollars and consumer trust. Since 2020, an average of 300 million victims have been affected by these data breaches. According to Pindrop’s data, telecom carriers who have been previously impacted by data breaches experience a 274 percent higher fraud rate compared to other carriers. 

The impact of these data breaches in combination with the frequency at which they’re occurring has led to a major security risk for contact centers. Following a data breach, there is  a feeding frenzy in the IVR as fraudsters and bots attack customer accounts with the acquired data. There is a race to perform reconnaissance as fraudsters start figuring out which accounts have the highest monetization potential and teaming up to exploit those accounts. This creates a complex, interconnected web of fraudster activity that makes the IVR ten times more risky than the agent leg. 

Retail Fraud on the Rise

While fraud is most notorious in sectors like banking and insurance, Pindrop’s data found that retail is the most fraud-dense vertical. Fraudsters are attacking retailers through all channels: contact centers, ecommerce, and through credit card fraud. Recent data found that 3.6 percent of all ecommerce revenue in 2022 has been stolen by fraudsters, and payment fraud grew 40 percent from 2021 to 2022. At the contact center level (where one in every 347 calls is fraudulent), fraudsters are turning to return or concessions abuse in order to receive refunds on purchases still in their possession. 

For more information and to download the 2023 Pindrop Voice Intelligence & Security Report, please visit:  


Pindrop Labs analyzed more than five billion phone calls and three million confirmed fraud catches for some of the largest call centers in the U.S., including eight of the top 10 banks, five of the seven leading insurers, three of the top five financial services companies, and several leading retail companies. Through these findings, we have derived the data presented in this report. For the purposes of this study, we are only analyzing the fraud identified in contact centers and all callers have been anonymized.

About Pindrop

Pindrop’s solutions are leading the way to the future of voice by establishing the standard for identity, security and trust for every voice interaction. Pindrop’s solutions protect some of the biggest banks, insurers, and retailers in the world using patented technology that extracts intelligence from every call and voice encountered. Pindrop solutions help detect fraudsters and authenticate genuine customers, reducing fraud and operational costs, while improving customer experience and protecting brand reputation. Pindrop, a privately held company, headquartered in Atlanta, GA, was founded in 2011 by Dr. Vijay Balasubramaniyan, Dr. Paul Judge and Dr. Mustaque Ahamad and is venture-backed by Andreessen Horowitz, Citi Ventures, Felicis Ventures, CapitalG, GV, IVP and Vitruvian Partners. For more information, please visit

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