Articles

Deepfake Threats Are Front + Center on CBS Mornings

logo
Laura Fitzgerald

June 16, 2025 (UPDATED ON June 16, 2025)

1 minute read

Pindrop was recently featured on CBS Mornings, showcasing how the rise of synthetic media is transforming the landscape of fraud and how we’re helping organizations fight back.

Synthetic voices. Altered faces. Real risks.

In a segment with correspondent Kelly O’Grady, we demonstrated just how sophisticated and accessible deepfake technology has become and how attackers are already using it to infiltrate high-stakes virtual meetings.

From voice impersonation to live face swaps, synthetic threats are evolving fast and eroding trust in every interaction. Maintain integrity in your virtual meetings with tools that detect deepfakes quickly.

AI voice + video makes way for fake job applicants

This wasn’t just a discussion. We showed deepfake technology in action:

Real-time face swap in a live Zoom meeting

Using publicly available software, we transformed Kelly O’Grady’s face in real time on a Zoom call, simulating how attackers can impersonate executives or colleagues to scam individuals and organizations.

AI voice clone with live dialogue

Next, we used a tool to create a synthetic voice clone of Kelly capable of holding a dynamic conversation, not just repeating pre-recorded lines. This is eerily similar to how fraudsters are now tricking teams into transferring funds or disclosing sensitive info.

Deepfake job applicants

Pindrop has uncovered real-world cases where fraudsters used synthetic audio and video to impersonate candidates during job interviews.

These aren’t future risks. They’re active threats, already live in meetings like yours.

Introducing Pindrop® Pulse for meetings

To defend against these attacks, we created Pindrop® Pulse for meetings, a real-time deepfake detection tool that integrates directly with meeting software like Zoom or Webex.

Pindrop® Pulse is designed to act as a virtual security assistant, analyzing participants’ audio and video in real time to detect:

Introducing Pindrop® Pulse for meetings

To defend against these attacks, we created Pindrop® Pulse for meetings, a real-time deepfake detection tool that integrates directly with meeting software like Zoom or Webex.

Pindrop® Pulse acts as a virtual security assistant, analyzing participants’ audio and video in real time to detect:

AI-generated voices and synthetic speech patterns

Face-swapped or altered video feeds

Behavioral anomalies suggesting impersonation

By embedding fraud detection directly into your live meetings, Pindrop® Pulse helps teams take immediate action before trust is compromised.

Fraud looks + sounds different

If you lead fraud, risk, or cybersecurity operations, you’re no longer just defending systems, but also every interaction.

Trust is the new attack surface

With just a few minutes of audio or video, attackers can convincingly impersonate:

Executives

Customers

Job applicants

Partners

How Pindrop® Pulse can support your team

Extend your fraud defenses where they’re needed most: in real-time, human conversations. It’s ideal for:

Live fraud detection during high-value calls

Establishing call integrity during high-stakes discussions

Better protection during hiring by screening for deepfake job candidates

Unlike reactive tools, Pindrop® Pulse delivers proactive defenses with analysis, liveness scoring, and minimal operational disruption.

It’s backed by the same deep audio analysis trusted by some of the biggest banks, insurers, and retailers.

“Who’s on the call?” isn’t enough anymore

Today, a familiar face or voice can be generated in seconds and used to deceive. Whether it’s a fraudulent job applicant or a face-swapped executive, deepfakes are designed to appear real. Pindrop® Pulse brings live detection into your meetings, scanning for subtle signs of AI manipulation and helping your team separate real participants from synthetic threats.

Pindrop® Pulse for meetings brings fraud detection into virtual meeting rooms, enabling your team to flag risks, verify identities, and better protect your business with confidence.

Watch the CBS Mornings segment to see Pindrop® Pulse in action or talk to a Pindrop expert to explore how deepfake detection fits into your security stack.

Pindrop Dots

Voice security is
not a luxury—it’s
a necessity

Take the first step toward a safer, more secure future
for your business.