New Report: Deepfake Fraud Could Surge 162%
Laura Fitzgerald
June 12, 2025 (UPDATED ON June 12, 2025)
1 minute read
Your contact center may already be under attack—from voices that aren’t real.
Pindrop’s 2025 Voice Intelligence + Security Report offers an in-depth, data-driven look at how AI is reshaping fraud across contact centers, and what to do about it.
Backed by data from over a billion calls and firsthand fraud cases, this report helps business leaders understand the true scope of synthetic voice attacks and how to defend against them.
What’s inside the report?
From the rise of deepfake fraud to the breakdown of outdated authentication methods, here’s a preview of what you’ll find:
Deepfake fraud in contact centers: 2025 trends and shocking stats
In 2024, voice fraud spiked, and fast. According to Pindrop’s analysis of over 1.2 billion calls:
680% rise in deepfake activity (year-over-year)
26% increase in fraud attempts, far exceeding predictions
475% increase in synthetic voice fraud in insurance
1 of every 127 calls to retail contact centers was fraudulent, on average
AI voice tools aren’t experimental—they’re already in use, and they’re working.
Agentic AI and voice deepfakes are redefining trust and identity
The question isn’t just “Are you who you say you are?”—it’s “Are you even human?”
Fraudsters now use AI-powered tools and real-time voice modulation to mimic real people with startling accuracy. Identity checks that once held the line are starting to fail.
This report shows how deepfakes are bypassing defenses—and what security teams need to do to stop them.
Authentication is under attack
Legacy methods like KBAs (Knowledge-Based Authentication) and OTPs (One-Time Passwords) are no longer reliable:
53% of fraudsters passed KBA checks
1 in 4 passed OTP challenges
Caller ID spoofing showed up in over 16% of confirmed fraud cases
Organizations should pivot to multifactor authentication, real-time liveness detection, and risk scoring to secure every interaction.
2025 fraud forecast: What’s next in voice fraud?
Based on analysis in the 2025 Voice Intelligence + Security Report, here are four key predictions to watch:
Deepfake fraud could rise +162% this year
Contact center fraud could reach $44.5B
Retail fraud may double again, reaching 1 in every 56 calls
Real-time communications platforms (e.g., Zoom, Teams) are the next deepfake frontier
The future of voice security starts now
The 2025 report also outlines clear actions security leaders can take now to get ahead of growing threats:
Understand how fraudsters are using synthetic voices today
Spot the signs of deepfake activity in your contact center
Evaluate your authentication stack and where it’s most exposed
Don’t wait for a breach to prove the risk is real.
Download the report and take back control of voice security.
*All data sourced from 2025 Voice Intelligence + Security Report, Pindrop
