December 3, 2019
Welcoming Voice Comes With Hurdles | Technological and Generational
As the conversational economy grows and intertwines within businesses, it…
ATLANTA–Pindrop®, the pioneer in voice security and authentication, today released its annual Voice Intelligence Report uncovering skyrocketing fraud rates, with 90 voice channel attacks occurring every minute in the U.S. Additional key findings include:
“Cybersecurity crimes are increasing each and every day as fraudsters and the technologies they use become more sophisticated,” said Vijay Balasubramanian, CEO and cofounder of Pindrop. “As we examine the biggest threats and trends impacting the insurance, financial, and retail sectors and prepare to battle emerging technologies, we urge enterprises to assess their fraud and authentication strategies to ensure they are prepared to safeguard their customers’ assets.”
Fraud casualties will continue to rise as bad actors make fewer attempts but exploit companies for bigger losses through more sophisticated and targeted tactics. The report details emerging fraud threats, the birth of the conversational economy, and why voice authenticated customer experience is the next revenue battleground for enterprises.
Deepfake made headlines in 2019 as fraudsters found ways to improve this technology for both entertaining and malicious purposes. The impact ranged from involuntary pornography featuring Scarlett Johansson to harmless content such as Steve Buscemi’s face swapped on to Jennifer Lawrence’s body. Deepfakes have entered the political arena, with both federal and state government officials passing legislation to combat this technology.
In the report, Pindrop highlights how synthetic voice attacks will soon become the next form of data breaches. In the near future, we will see fraudsters call into contact centers utilizing synthetic voices to test companies on whether or not they have the technology in place to detect them, particularly targeting the banking sector. These attacks are dependent on deep learning and Generative Adversarial Networks (GANs), a deep neural net architecture comprised of two neural nets, pitting one against the other. GANs can learn to mimic any distribution of data—augmenting images with animation, or video with sound. These technologies use machine learning to generate audio from scratch, analyzing waveforms from a database of human speech and re-creating them at a rate of 24,000 samples per second. The end result includes voices with subtleties such as lip smacks and accents, making it easier for bad actors to commit breaches.
Companies are aggressively deploying voice technology while consumer adoption continues to climb as people embrace digital assistants and voice activity. In the near future, phones, apps, smart devices, cars, banks, and offices will identify consumers by their voice, regardless of the platform or brand. This is referred to as the conversational economy. Businesses that successfully insert themselves in the conversational economy will yield significant rewards. IT leaders anticipate voice technology will enable cost savings, increased customer satisfaction, and become a competitive advantage. However, fraudsters also see economic opportunity within the conversational economy. With $14 billion lost annually to fraud, companies will need to overcome challenges with voice such as securing it, allaying privacy concerns, and equipping call centers and customer service representatives with the right solutions to detect and prevent fraud.
The rise of the conversational economy and the demand for a more personalized customer experience means authentication must be prioritized as a key technology for companies. Traditional knowledge-based authentication questions, such as “what’s your first car make,” are no longer an effective form of authenticating customers. Major data breaches have leaked nearly everyone’s personal data, including the responses to these questions. Enterprises must implement an omnichannel authentication experience where customers authenticate once and gain access to their account across several devices, offering a truly frictionless experience.
For more information and to download the Pindrop 2019 Voice Intelligence Report visit: https://www.pindrop.com/fraud-intelligence-report-2019/
Pindrop® Labs analyzed more than 1 billion phone calls for some of the largest call centers in the U.S., including eight of the top 10 banks, five of the seven leading insurers, and three of the top five financial services companies. Through these findings, we have derived the data presented in this report. For the purposes of this study, we are only analyzing the fraud identified in contact centers and all callers have been anonymized.
Pindrop® solutions are leading the way to the future of voice by establishing the standard for identity, security and trust for every voice interaction. Pindrop solutions protect some of the biggest banks, insurers, and retailers in the world using patented technology that extracts an unrivaled amount of intelligence from every call and voice encountered. Pindrop solutions help detect fraudsters and authenticate genuine customers, reducing fraud and operational costs, while improving customer experience and protecting brand reputation. Pindrop, a privately held company, headquartered in Atlanta, GA, was founded in 2011 by Dr. Vijay Balasubramaniyan, Dr. Paul Judge and Dr. Mustaque Ahamad and is venture-backed by Andreessen Horowitz, Citi Ventures, Felicis Ventures, CapitalG, GV, IVP and Vitruvian Partners. For more information, please visit pindrop.com.