May 22, 2020
Consumer experience and biometrics are at a crossroad as consumers…
This Privacy Notice for California Residents (“notice”) discloses the categories of personal information that we collect and disclose for a business purpose where we are a “business” under the California Consumer Privacy Act (“CCPA”) and are required to provide such information pursuant to CCPA.
Pindrop is a “business,” as defined by the CCPA, only for the personal information it collects directly from California residents. When Pindrop receives personal information from or on behalf of our customers, we are a “service provider” as defined by the CCPA.
Under the CCPA, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available data as defined by the CCPA.
The chart below describes the categories of personal information Pindrop collects, discloses for a business purpose, and “sells” in circumstances where we act as a “business.”
Note that under the CCPA’s definition of “sell,” using cookies for website analytics and targeted ads may be considered a “sale.” On the chart below, the categories of personal information that we “sell” are related to these transactions.
|Categories of Personal Information||Do we collect?||Do we disclose for a business purpose(s)?||Do we “sell”?|
|Name, Contact Information, and Other Identifiers: Identifiers such as a real name, address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address||YES||YES||YES|
|Customer Records: Paper and electronic customer records containing personal information, such as name, signature, education, current employment, employment history||YES||YES||NO|
|Purchase History and Tendencies: Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies||YES||YES||NO|
|Usage Data: Internet or other electronic network activity information, including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, including access logs and other activity information related to your use of any Pindrop websites, applications, or other online services||YES||YES||YES|
|Professional or Employment-related Information: Employment history, qualifications, licensing, disciplinary record||YES||YES||NO|
|Profiles and Inferences: Inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes||YES||YES||YES|
We receive your personal information from you when you visit our website, Pindrop.com (the “Site”), and when you provide it to us directly on that Site.
California law grants consumers certain rights and imposes restrictions on particular business practices as set forth below.
Right to Opt Out of Sale of Personal Information (“Do Not Sell”). California residents have the right to opt out of our sale of their personal information. You may opt out of this information sharing by clicking below or on the link available on the homepage of our Site and all other Site landing pages.
Right to Deletion and Right to Know. Subject to certain exceptions, California consumers have the right to make the following requests, at no charge. Please see the “Submitting Requests” section below for instructions about how to exercise your rights:
You can exercise your rights by:
When you submit your request, we will take steps to attempt to verify your identity. We will seek to match the information in your request to the personal information we maintain about you. As part of our verification process, we may ask you to submit additional information, use identity verification services to assist us, or, if you have created an account on our website or mobile app, we may ask you to sign in to your account as part of our identity verification process. Please understand that, depending on the type of request you submit, to protect the privacy and security of your personal information, we will only complete your request where we are satisfied that we have verified your identity to an appropriate degree of certainty.
Incentives and Discrimination. The CCPA prohibits discrimination against California consumers for exercising their rights under the CCPA, unless the different prices, rates, or quality of goods or services is reasonably related to the value of the consumer’s data. We will not discriminate against you if you exercise your CCPA rights.
This notice is current as of the effective date below. We may change this notice from time to time, so please be sure to check back periodically. We will post any changes to this notice on our Site. If we make any changes to this notice that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.
Effective date: April 2, 2020