Articles
Deepfake Fraud is Scaling – Is Your Organization Prepared? [Infographic]
Ashlee Sinnott
May 14, 2025 (UPDATED ON 05/20/2025)
2 minute read time
As AI technologies advance, so do the tactics of cybercriminals. Deepfake fraud, once a novelty, has become a significant threat to businesses worldwide. Leveraging sophisticated AI, attackers can now create highly convincing synthetic voices, enabling them to bypass traditional security measures and exploit vulnerabilities across multiple communication channels.
The Escalating Threat Landscape
Recent analyses reveal a concerning surge in deepfake-related incidents:
6.8x increase in deepfake call fraud year-over-year in 2024.
+475% rise in deepfake voice attacks within the insurance sector.
+149% growth in similar attacks targeting banking institutions
These statistics highlight the rapid evolution and adoption of deepfake technologies by malicious actors.
Contact Centers: The New Frontline
Contact centers, handling vast volumes of customer interactions, have become prime targets:
Businesses faced an average of $343,000 in deepfake fraud exposure per contact center in 2024.
40% of cybercriminals are now utilizing platforms like Microsoft Teams and Zoom as part of multi-channel attack strategies.
The convergence of voice and video channels presents new challenges in verifying the authenticity of interactions
Rethinking Security Measures
Traditional authentication methods, such as knowledge-based questions and one-time passwords, are increasingly inadequate. Attackers equipped with AI tools can easily mimic voices and manipulate conversations in real-time, rendering these measures obsolete.
To combat this evolving threat, organizations must adopt advanced security solutions that can:
Detect synthetic voices and anomalies in speech patterns.
Analyze behavioral cues and contextual inconsistencies.
Implement multi-factor authentication mechanisms that are resilient against AI-driven attacks.
Proactive Steps Forward
Understanding the depth and breadth of the deepfake threat is the first step toward mitigation. Equip your organization with the knowledge and tools necessary to stay ahead:
Download the Deepfake Threat Playbook guide
Get in touch with an expert to learn about the future of voice security
By staying informed and adopting cutting-edge security measures, your organization can effectively counteract the growing threat of deepfake fraud.