6 AI Attacks Targeting Your Business Right Now
Pindrop® CMO Adriana Gil Miner sat down with three people who handle AI impersonation every day: a nation-state threat researcher, a credit union AI strategist, and Pindrop’s own Chief People Officer.
They broke down how these attacks actually unfold inside real companies, and what caught them.
Key takeaways:
- AI attacks (deepfake impersonation, face swaps, deepfake calls) are growing 7x faster than traditional social engineering. One insurance company recently found 70 deepfake employees on its payroll.
- Executive impersonation rarely works alone. Michael Barnhart walked through a real case where attackers hijacked a legitimate CEO’s account, deepfaked an entire leadership team on a video call, and used it to deliver malware. “Click fix” campaigns climbed 517% in 2025.
- Deepfakes can pass authentication. Spokane Teachers Credit Union caught a caller who had already social-engineered a member for 3 hours, then called the contact center sounding like that member and clearing voice checks. A low liveness score flagged the call anyway.
- Continuous identity verification cut authentication from about 90 seconds of knowledge-based questions to under 15 seconds, while catching what the human ear missed.
- Hiring is now a security checkpoint. Pindrop’s own team traced deepfaked job candidates back to North Korea, and Chief People Officer Christine Aldrich explained why a single identity check at the door is no longer enough.
