Articles
Agentic AI Fraud Detection— Why It’s the Future of Enterprise Security

Laura Fitzgerald
author • 1st May 2025 (UPDATED ON 05/14/2025)
4 minute read time
Agentic AI is no longer theoretical—it’s here and already on the phone with your business.
Agentic AI refers to artificial intelligence systems that can act independently. These systems can initiate actions like calling a contact center, responding in real time, and adapting their behavior based on your input. Unlike traditional bots that follow scripts, agentic AI operates with autonomy—making decisions on the fly, without human oversight.
What makes this especially concerning is the rise of AI impersonation. Voice bots powered by agentic AI can now mimic real people with stunning accuracy. These systems don’t just read text aloud. They can compute context, modulate tone, and handle complex tasks like account changes, wire transfers, and even one-time password (OTP) challenges.
We’ve entered an era where fraud is being carried out not just by individuals but by machines acting with near-human precision.
Fraud at machine speed: Why synthetic voice attacks are scaling faster than ever
In the past, deepfake fraud was rare, slow, and technically difficult. Today, it’s none of those things.
Deepfake call activity exploded by +1,337% in 2024, climbing from one per month to seven per day by the end of the year1. Much of this growth is due to the adoption of agentic AI tools, which allow fraudsters to launch high-volume impersonation attacks with minimal effort.
It’s not just the volume that’s alarming; it’s the scale. By late 2024, 1 in every 106 calls to contact centers was synthetic, nearly 1% of all voice interactions. Synthetic voice fraud is now a mainstream threat.
The technology behind it is evolving fast. Tools can now recreate human emotion in real time, allowing AI voice models to sound angry, empathetic, or panicked—whatever the situation calls for. Combined with natural language models, these systems can carry out conversations that feel remarkably human.
3 deepfake detection tactics that work
While synthetic voices are getting better, they still leave behind subtle traces if you know where to look. Here are three proven ways to detect AI impersonation:
1. Audio inconsistencies
Synthetic voices often produce audio with unnatural pauses, robotic timing, or missing background noise. These flaws can be detected by advanced liveness detection systems, which analyze acoustic patterns for signs of manipulation.
2. Lack of contextual awareness
Agentic AI can handle scripted dialogue, but it struggles with unpredictable and off-script moments. Listen for vague responses, overly formal phrasing, or dialogue that seems “too perfect.” These are often signs you’re dealing with a machine, not a person.
3. Subtle delays in speech
Even the most advanced tools introduce millisecond-level delays when processing speech in real time. These micropauses may be hard to catch with the human ear but can be flagged by systems trained to identify them.
What enterprises can do right now
AI-driven voice fraud isn’t a future problem; it’s happening now. Luckily, there are concrete steps your organization can take today to detect and disrupt deepfake activity:
Train staff to identify red flags
Frontline contact center teams are your first line of defense. Educate them to spot key signals like robotic cadence, unnatural emotion, delayed responses, and suspicious metadata in caller profiles. Frequent training can help make this second nature.
Deploy real-time liveness detection like Pindrop® Pulse
Pindrop® Pulse analyzes over 500 text-to-speech (TTS) engines, tracing audio back to known AI models and identifying manipulation with a high degree of precision. It works in real time, allowing businesses to flag synthetic calls before damage is done.
This kind of technology doesn’t just detect fraud—it helps confirm what’s human, which is becoming just as important.
Why AI voice cloning detection is the new standard
AI will only continue to improve. Open-source models are giving fraudsters highly sophisticated tools to create more convincing deepfakes, faster and at scale.
The bigger challenge may not be spotting a fake, but proving what’s real. In an age where anything can be synthesized, verifying authenticity is critical. Traditional identity verification methods like caller ID or voice recognition are often no longer sufficient on their own.
That’s why AI-powered liveness detection is becoming a new baseline for fraud detection. It empowers organizations to verify that a caller is not only who they say they are, but that they’re also human in the first place.
Detect deepfakes before they infiltrate your business
For a more in-depth look at the latest research, detection strategies, and what’s to come in the year ahead, download The Deepfake Fraud Playbook: What Agentic AI Means for the Future of Fraud.