Article

Deepfake Text Detection: A CISO’s Readiness Checklist

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Kevin Stowe

Research Scientist • December 12, 2025 (UPDATED ON December 12, 2025)

3 minutes read time

Generative AI has pushed deepfake capabilities far beyond voice and video. Text-based deepfakes—AI-generated emails, memos, chat transcripts, and statements—are rapidly evolving due to low effort and high believability.

For CISOs, this creates a new challenge: text authenticity.

Research shows that even trained humans struggle to identify AI-generated text. Defending your enterprise now requires purpose-built detection grounded in research—not guesswork.

Below is a practical readiness checklist to begin assessing whether your organization is prepared.

Deepfake text detection checklist for CISOs

1. Mapping risk and exposure

  • Have you identified the business functions most vulnerable to text manipulation?
    • Executive communications
    • Finance and approvals
    • Customer support
    • Legal or policy communications
    • Vendor/partner interactions
  • Do you know where a fake text (email, memo, direct message) could cause operational, financial, or reputational damage?

2. Assessing current controls

  • Are there any systems in place to authenticate text content?
  • Are teams relying solely on human verification?
  • Do you have escalation paths for suspicious written communications?
  • Are existing phishing tools able to detect AI-generated patterns?

3. Integrating detection technologies

  • Have you evaluated AI-driven deepfake text detectors based on research-grade methodologies?
  • Can detection integrate into:
    • Email gateways
    • Ticketing systems
    • Messaging platforms
    • Customer support flows
  • Have you tested detection performance against real-world scenarios using contemporary AI models?

4. Process and governance

  • Does your security awareness training include:
    • AI-generated email patterns
    • Impersonation risks
    • Synthetic policy or vendor communications
  • Are escalation processes clear and documented?
  • Does your IR (incident response) plan include steps for synthetic content?

5. Vendor and ecosystem readiness

  • Have you validated that key vendors can authenticate sensitive communications?
  • Do contractual requirements include controls against AI-generated fraud?
  • Are you monitoring public channels for AI-generated impersonations of executives?

6. Board and executive alignment

  • Can you clearly articulate the risk of AI-generated text to your board?
  • Is text integrity included in your broader AI security roadmap?
  • Do you have metrics or reporting prepared for leadership (attempts, detections, risk reduction)?

Key takeaway

Deepfake text is not theoretical—it’s active, scalable, and increasingly realistic. As the enterprise attack surface expands, CISOs must treat text authenticity with the same level of importance as they do email security, identity assurance, or endpoint protection.

With research at its core, Pindrop is at the forefront of deepfake text research to help enterprises before it becomes a mainstream method of fraud.

Explore Pindrop’s latest research and findings here:
https://www.pindrop.com/article/tackling-rise-deepfake-text/

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