Article

New Pindrop® Pulse App for Zoom Meetings Helps Defend Against AI Deepfakes

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Sarosh Shahbuddin

Senior Director, Product Management • September 18, 2025 (UPDATED ON October 2, 2025)

7 minutes read time

Pindrop® Pulse for meetings is now generally available on the Zoom1 App Marketplace. It brings three quiet, always-on safeguards directly into your meetings—real-time deepfake detection (audio and video), passive voice authentication, and geolocation intelligence—so your team can focus on decisions, with peace of mind in an era when AI deepfake attacks are an increasing concern.

TL;DR

What’s new

Pulse for meetings is live on Zoom, adding deepfake detection, voice authentication, and geolocation directly in your calls.

Who it’s for

Teams that hire remotely, move money, grant access, deal with partners and vendors, or approve high-stakes changes over Zoom.

Why it matters

Deepfakes and impersonation fraud can happen during meetings; light-touch, layered checks restore trust without derailing the conversation.

How it behaves

Pulse monitors conversations in real time and surfaces clear, configurable alerts when audio and video are off.

Common fraud threats in virtual meetings—and who needs to pay attention

Remote work has shifted many high-trust moments like hiring decisions, funds movement, and access approvals into video calls. That makes your meetings more valuable and productive, but also more attractive to attackers who use AI-generated voices and faces or send stand-ins to interviews and reviews. Traditional controls (resume screening, email approvals, caller ID, human vigilance)2 don’t see what’s happening inside the meeting or whether the participant is even a real person or a deepfake. At the moment of a decision, this can mean wire fraud, bad hires, and unauthorized access.

Geography adds another layer. Enterprises routinely spot meeting participants from unexpected or policy-restricted countries—often via VPNs. Without in-meeting visibility, you often can’t tell if the person is a bad actor trying to break into your organization from afar.

Remote meetings are now decision points. Three short scenes show the pattern and the people who end up accountable.

Scene 1: Interview fraud

A candidate passes initial screening with a polished resume, a believable LinkedIn® profile,3 and convincing identity documentation. When the candidate appears on-screen for the interview, hidden artifacts appear: tiny misalignments in video frames, issues with lip movements, or audio sync that are often undetectable by human eyes or ears. After the interview, the IP address indicates the call was originating from North Korea. Turns out the candidate was a North Korean operative trying to obtain employment with a U.S. company.4

Why it matters: Interview fraud poses a growing threat to U.S. companies.4

Who cares: CHRO, Head of Talent Acquisition, HR Ops, hiring managers.

What helps: Check whether the audio and video indicate a real human being, not a deepfake.

Scene 2: “Can you approve this wire?”

A video meeting with a known vendor sounds routine. Finance is ready to proceed with releasing the payment, until it is revealed that the vendor’s voice does not match their expected profile.

Why it matters: Movement of funds and vendor changes are prime targets for real-time impersonation.

Who cares: CFO, Controller, Treasury, AP, Risk & Compliance.

What helps: In-meeting deepfake checks and geolocation information that help you become alert before money moves.

Scene 3: Executive impersonation

You are a finance employee attending what you believe is a video meeting with your company’s CFO and trusted executives. They look and sound as you expect, so you trust them enough to transfer millions of dollars as per their instructions. Turns out they were deepfake recreations of the CFO and his staff, and the money is now gone.5

Why it matters: Phishing and urgent transactions under pressure are a classic social-engineering moment.

Who cares: CIO, CFO, IT Service Desk, IAM, SecOps.

What helps: Passive deepfake detection and voice authentication for sensitive approvals; alerts that guide staff while helping mitigate the risks to the organization.

How Pulse for meetings works (and what makes it different)

“People connect on Zoom Meetings in ways that really matter,” said Brendan Ittelson, Chief Ecosystem Officer at Zoom. “We take that trust seriously. Partnering with Pindrop enhances the protection Zoom provides for those conversations so our customers can have greater confidence in even the most sensitive conversations.”

Three layers, one quiet workflow—inside Zoom

1.

Real Human (deepfake detection)

Continuously analyzes meeting audio and video for synthetic artifacts. Hosts see clear, real-time alerts for risk to safeguard against face swaps or synthetic voices when the camera is off.

2.

Right Human (voice authentication)

Enroll a participant’s voice during an initial authenticated video interaction. On subsequent meetings, Pulse passively authenticates the speaker—even across devices—to help you confirm trusted identity.

3.

Right Location (geolocation check)

Detect the country of origin for each participant so you can determine if someone joins from unexpected or policy-restricted geographies (including VPN-like patterns), so you can escalate before approvals.

What sets Pulse apart

Built for the meeting: Continuous, in-app checks—no extra windows, no copy-paste workflows, minimal friction.

Layered by design: Deepfake detection + voice match + geo signals address different attack paths.

Real-time alerting: Configure alerts for detected risks in-app, in-meeting, bot-tile image changes, and through email distribution.

Enterprise-ready: Deploy via the Zoom App Marketplace with an active subscription; works with distributed teams and remote work policies.

Privacy-minded: Runs in the background with clear admin controls and auditability for your teams.

How to get started

Once you purchase the subscription, install from the Zoom App Marketplace, configure your policies by meeting type, and run a guided demo to see deepfake detection, passive voice verification, and geo alerts working together in a real Zoom session.

To learn more about Pindrop Pulse for meetings, contact an expert today.

FAQ

What is “deepfake detection for Zoom”?

It’s technology that inspects live audio and video during Zoom Meetings to help spot AI-generated content and alert hosts in real time—no workflow changes required.

Does it replace MFA or background checks?

No. Think of Pulse as a meeting-time security layer that complements existing identity, risk, and hiring controls—especially where decisions are made live.

Will it disrupt our meeting flow?

Participants will see Pulse in the meeting, but it runs quietly in the background and only surfaces clear, configurable alerts within seconds. Most meetings proceed without interruption.

Can this help with hiring fraud?

Yes. Passively authenticate the same human for every interview in an interview loop, detect fraudsters who use AI impersonations or nation-state actors who are attacking your organization through the hiring pipeline. Enroll a participant once (first interview), then passively verify the same human shows up for panel rounds and day one on the job, while deepfake and geo signals detect manipulation or inconsistency.

Citations

1Zoom is a trademark of Zoom Video Communications, Inc., registered in the United States and other countries.

2 https://synthical.com/article/c51439ac-a6ad-4b8d-82ed-13cf98040c7e 

3 LinkedIn® is a registered trademark or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.

4https://www.pindrop.com/article/why-your-hiring-process-now-cybersecurity-vulnerability/

5https://www.cnn.com/2024/05/16/tech/arup-deepfake-scam-loss-hong-kong-intl-hnk

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