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Case Study

CASE STUDY: SHOP DIRECT AND RETAIL FRAUD

Shop Direct is the UK’s largest integrated pure-play digital retailer andfinancial services provider, selling the latest brands, products and trends in fashion, sports, home decor and electronics. 

It was critical for Shop Direct to find an effective solution that could combat the spike in fraudulent activity. Impressed by the Proof of Value with Pindrop, the company deployed Pindrop Protect, a multifactor anti-fraud solution that provides insights on each call, assessing the risk based on information fraudsters can’t control – the audio of the call.

Following the implementation of Pindrop Protect, Shop Direct saw fraud rates decrease dramatically, while a substantial amount of fraud was eliminated
completely.