Part 1: The Power of Customer Authentication
This series explores topics on customer authentication best practices, industry performance rates, as well as review and analyze options for customers to enable personalized service, to increase security to boost self-service rates, to full authentication and advanced identity assurance methods for safeguarding sensitive accounts.
Fake President Fraud: The Deepfake Threat You Should Prepare For
Deepfakes went viral in 2019 as Steve Buscemi’s face was imposed on Jennifer Lawrence’s body. As a presidential election approaches, the threat of this sophisticated technology becomes more serious. An emerging category called Fake President Fraud is targeting high-profile figures. This presentation will explain how fraudsters are creating synthetic voices, the implications and future threats.
Biometric spoofing is a common tactic used by scammers to manipulate biometric traits in order to impersonate innocent targets. Plus, with deepfakes that are becoming prevalent (we’re already seeing scammers use deepfakes to impersonate popular celebrities), it’s becoming increasingly difficult to protect against biometric spoofing.
However, while biometric spoofing poses a serious issue, deepfake detection tools can be used to combat such threats. Here’s what you need to know about preventing biometric spoofing with deepfake detection.
How Deepfake Detection Tools Prevent Biometric Spoofing
As deepfake technology becomes more sophisticated, the potential for its use in biometric spoofing grows, posing a significant threat to the security of these systems. However, advanced deepfake detection methods provide a line of defense against such threats.
For voice recognition systems, deepfake detection technologies are similarly vital. These systems analyze speech patterns, looking for inconsistencies in pitch, tone, and rhythm that are indicative of synthetic audio.
By identifying these anomalies, deepfake detection can prevent the use of AI-generated voice replicas in spoofing voice biometric systems. This is particularly important in sectors like banking and customer service, where voice authentication is increasingly common.
Moreover, deepfake detection contributes to the ongoing development of more secure biometric systems. As detection algorithms evolve in response to more advanced deepfake techniques, they drive improvements in biometric technology, ensuring that these systems remain a step ahead of potential spoofing attempts.
This includes the development of more sophisticated liveness detection features and the integration of multi-factor authentication processes, which combine biometric data with other forms of verification.
Deepfake detection tools are also being used in facial recognition systems. Deepfake detection algorithms focus on identifying subtle discrepancies and anomalies that are not present in authentic human faces.
These systems analyze details such as eye blinking patterns, skin texture, and facial expressions, which are often imperfectly replicated by deepfake algorithms.
By integrating deepfake detection into facial recognition systems, it becomes possible to flag and block attempts at spoofing using synthetic images or videos, thereby enhancing the overall security of the biometric authentication process.
What is Biometric Spoofing?
Biometric spoofing refers to the process of artificially replicating biometric characteristics to deceive a biometric system into granting unauthorized access or verifying a false identity.
This practice exploits the vulnerabilities in biometric security systems, which are designed to authenticate individuals based on unique biological traits like fingerprints, facial recognition, iris scans, or voice recognition.
Biometric systems, while advanced, are not infallible. They work by comparing the presented biometric data with the stored data. If the resemblance is close enough, access is granted. Spoofing occurs when an impostor uses fake biometric traits that are sufficiently similar to those of a legitimate user.
For instance, a fingerprint system can be spoofed using a fake fingerprint molded from a user’s fingerprint left on a surface, or a facial recognition system might be tricked with a high-quality photograph or a 3D model of the authorized user’s face.
The implications of biometric spoofing are significant, especially in areas requiring high security like border control, banking, and access to personal devices.
As biometric systems become more prevalent, the techniques for spoofing these systems have also evolved, prompting a continuous cycle of advancements in biometric technology and spoofing methods.
Understanding Deepfake Detection
Deepfake voice detection is an intricate technical process that targets the identification of AI-generated audio or video, aimed at replicating human speech or mannerisms.
This field leverages a combination of signal processing, machine learning, and anomaly detection techniques to discern the authenticity of audio samples.
Machine learning models are central to this process. These models are trained on vast datasets containing both genuine and AI-generated speech.
By learning the nuances of human speech patterns and their AI-generated counterparts, these models become adept at identifying discrepancies indicative of deepfakes.
Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs) are commonly employed in this context, offering high efficacy in pattern recognition within audio data.
Signal analysis plays a pivotal role in deepfake voice detection. Here, advanced algorithms are used to scrutinize the spectral features of the audio, including frequency and amplitude characteristics.
Deepfake algorithms, while advanced, often leave behind anomalous spectral signatures that are not typically present in natural human speech. These can manifest as irregularities in formant frequencies, unexpected noise patterns, or inconsistencies in harmonics.
Deepfake detection algorithms also rely on temporal analysis, which involves examining the continuity and consistency of speech over time.
Deepfake audio may exhibit temporal irregularities, such as inconsistent pacing or abnormal speech rhythm, which can be detected through careful analysis. This technique often involves examining the audio waveform for unexpected breaks or changes in speech flow.
How do Deepfakes Work?
The word deepfake is a portmanteau of “deep learning” and “fakes,” which include highly realistic manipulations of both audio and video elements. These are created using advanced artificial intelligence (AI) and machine learning (ML) techniques.
Understanding how deepfakes work involves diving into the complex interplay of technology, AI algorithms, and data manipulation.
Deepfakes are primarily generated using a type of neural network known as a Generative Adversarial Network (GAN). This involves two neural networks: a generator and a discriminator.
The generator creates images or sounds that mimic the real ones, while the discriminator evaluates their authenticity. Through iterative training, where the generator continuously improves its output based on feedback from the discriminator, the system eventually produces highly realistic fakes.
To create a deepfake, a substantial amount of source data is needed. For example, to generate a deepfake video of a person, one would need many images or video clips of the target individual.
These are fed into the GAN, enabling the AI to learn and replicate the person’s facial features, expressions, and voice (if audio is involved). The quality and realism of a deepfake are directly proportional to the quantity and quality of the training data.
In video deepfakes, the AI alters facial expressions and movements to match those of another person.
This is done frame by frame, ensuring that the facial features align convincingly with the movements and expressions in the source video.
For audio deepfakes, the AI analyzes the voice patterns, including tone, pitch, and rhythm, to create a synthetic voice that closely resembles the target individual.
Once a preliminary deepfake is created, it goes through refinement processes to enhance realism.
This can include smoothing out discrepancies in lighting, refining edge details, and ensuring consistent skin tones. The final rendering involves compiling these adjusted frames into a seamless video or audio clip.
Protect Your Business with Pindrop’s PhonePrinting Technology
Pindrop offers advanced deepfake detection solutions to prevent biometric spoofing. Using voice printing technology, Pindrop can detect subtle anomalies with acoustic features, helping with fraud identification, and pinpointing by device type or even carrier. Curious to know how it works? Request a demo today!
Biometrics is the automated recognition of individuals using unique characteristics of one’s identity to do so. The most common spoofing attack is within emails, but there are many others as fraudsters get more savvy to replicate one’s identity. And in a recent study, 80% of hacking-related breaches still involve compromised and weak credentials.
So what can individuals and companies do to protect themselves better when extortion of over 33 million records is expected to occur by 2023, and ransomware or phishing attacks occur every 11 seconds? The answer could be biometric liveness detection.
What is Biometric Liveness Detection?
Biometric liveness detection combines those individual characteristics of one’s identity that can be hacked with the ability to use extra layers to ensure facial and voice detection is more accurate. It involves using all the unique characteristics an individual holds with additional layers of recognition to ensure accuracy, making it more complex for spoofing to occur.
How Biometrics Liveness Detection Helps in Identity Proofing
Liveness detection prevents biometric spoofing by using an authentication process that verifies whether the user is a live person. As Pindrop has found in many of its technologies, like deepfake detection, technology must evolve quickly to ensure that machines are much better at biometric fraud detection than humans.
Here are five steps to understanding how biometrics liveness detection prevents spoofing.
Step 1: Learn About Liveness Detection in Biometrics Basics
Liveness detection is used to detect the spoof attempt by determining whether or not it’s an actual human or a fake in real time. Biometrics is the automated recognition of individuals using unique physical characteristics. Here’s how the two work together to create added security within technology using the example of voice biometrics.
How Liveness Detection Helps in Voice Recognition Biometrics
One in 857 calls analyzed by Pindrop were identified as fraudulent. This represented a 40% increase in fraudulent activity in just 12 months and should alarm any financial or other institution looking to protect its assets. But what is voice biometrics exactly? It’s a technology that verifies the identity of the speaker. Liveness detection determines in real-time whether a call is legitimate through voice authentication.
Liveness Detection and Facial Recognition Together
Voice recognition biometrics is becoming extremely efficient and powerful at detecting and preventing spoofing. Machines proved more effective than humans in tests of all five types of images, scoring 0% error rates across all 175,000 images. Computers were ten times quicker to recognize a photo of a live person versus a spoof.
While conversely, it took humans 4.8 seconds per image to determine liveness, it only took computers .5 seconds per image. This provides strong evidence for organizations to trust automation to prevent fraud while keeping company efficiency high. Employees can then focus on more severe or unique fraud attempts at the business instead.
Step 2: Understand Biometric Liveness Detection Methods
The second step in understanding how biometric liveness works to prevent spoofing is understanding the active versus passive liveness detection categories. The fundamental difference between the two is that active liveness performs a series of ‘challenge-response’ actions. In contrast, passive liveness conducts a series of checks without any awareness from the user.
What is Active Liveness Detection?
Active liveness detection determines whether the face or voice presented is a natural person, requiring the user to input more information or challenging them in a series of areas. They prompt the user to perform actions that cannot easily be spoofed. For instance, multifactor authentication is an example of a series of factors the user needs to do before providing access.
What is Passive Liveness Detection?
Passive liveness detection occurs more naturally in the background without any user input. This could be done using algorithms to determine identity image testing, such as skin and border textures or other means to determine if it is not a spoof. There are also crucial indicators machines can pick up to quickly choose false representation in this way where human input could not.
Step 3: Realize the Benefits of Liveness Detection for Contact Centers
Previous data shows that the rate of phone fraud in corporate call centers can jump up to 45 percent in just a few years. And if one in every 1700 calls was a fraudster — those calls can cost organizations as much as $27M annually.
4 Benefits of Liveness Detection Within Call Centers
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Preventing Spoofing Attacks in Contact Centers
Before 2020, call centers typically saw fraud rates of one out of every 770 calls, but in 2020, the ratio rose to one out of 1,074. This rise is nuanced but begins with how call center activity has changed in the past two years. For instance, some call centers saw calls increase by 800% and last 14% longer than pre-pandemic rates. Some argue that it was impossible to interact in person through various protocols that came with a nationwide pandemic. Today, this requires more layers of security to create efficiency as call centers get flooded with higher calling rates.
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Improving Multifactor Authentication
One way to create this added layer is through multifactor authentication. It means utilizing voice biometric authentication, which includes various data points to ensure the caller is genuine. This could entail voice, device, and behavior as three common data points. Machine learning is also adding extra layers as security gets more personalized.
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Saving Time and Money
Liveness detection in call centers also keeps cost per call low by ensuring the time agents are on the phone and improving customer experience through greater personalization. The more machines can do to detect spoofing before it happens, the higher the likelihood that personnel can focus on other areas with higher importance to the business.
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Productivity Gained Due to Faster Call Handling Times
The more seamless your contact center, the higher the customer experience and satisfaction overall. Voice biometrics can make a big difference in doing so.
Step 4: Implement AI and Machine Learning to Improve Liveness Detection for Your Business
Various options within Pindrop greatly help prevent fraudsters from getting through and spoofing one’s identity. One example is through call verification scores. This eliminates any spoof risk through validation data and a PIN score to provide your team with a green, red, or grey assessment. Another is analyzing data from call history, telcos, proprietary research, and intelligence derived from over 5 billion calls.
Ensure you have a solution that can prevent any fraud before it happens. And in the meantime, educate across the business on the latest solutions in anti-fraud techniques to ensure all of your employees are up to date.


Pindrop will examine use cases for customer authentication and strategies that support reducing average handling time in the contact center, reducing the number of knowledge based authentication questions, boosting customer satisfaction through a streamlined and security experience.
ANI Validation
Customization & personalization
Identity and multi-factor authentication
Strategies for implementing lightweight API-driven ANI validation schemas through full-featured powerful identity verification
Meet the Experts


Amit Gupta
Director of Product Management, Pindrop


Sam Espinosa
VP of Marketing, NextCaller, a Pindrop Company