Fake emails are usually pretty easy to spot because you can look and see if it came from Bank of America or from FreeEmailAddressInEgypt(dot)com,” said Mr. Forester, 29, who is an electrician. “With the phone, you don’t have that option of researching.

The New York Times today invested some time in discussing the increase in phone fraud. This is good to see – while business focused publications like American Banker and Dark Reading have long covered this increasing phenomena, the word needs to get out to the general public. Phone Fraud is an issue that affects the entire spectrum of phone users.

While Pindrop’s solutions are to be used by businesses, ultimately they are designed to protect individuals – bank and investment accounts, tax refunds, credit cards. Anwhere people keep their money, bad guys are looking to steal it. Sometimes they call you directly, sometimes they call your bank, often it’s both. As we get closer to tax season, it’s likely that some Americans will receive a phone call from a fraudster looking to scam unsuspecting consumers out of a refund.

Like any criminal, fraudsters leave a trail of evidence, and Pindrop phoneprinting technology can reveal information on the fraudster – such as the fact that they re spoofing ANI’s or distorting voices – as well as identifying the caller location and phone type. We can even drill down deep enough to see if the same person is calling over and over again to break in to different financial accounts either at the same organization or across many organizations.

As the New York Times demonstrates, the bad guys are out there and they are making an impact. We’re trying to give the good guys some weapons to defend themselves.

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