January 15, 2020
Pindrop for Amazon Connect | A Balancing Act
Defending the phone channel presents various challenges, especially due to…
Today, a battle wages between what is fake and what is real. This warfare has extended into our day-to-day use of technology as we begin to understand how this technology can fool not only our ears, but also our eyes. And because of this, the stakes have never been higher for security methods surrounding identity and call center authentication.
Enterprises around the globe are searching for reliable solutions to increase identity assurance, but as with any new technology adoption, there are some myths that persist.
We see this in our daily lives. For example, the heightened use of social media in this era allows rumors to become facts faster than we can actually absorb the information. A recent study published in Science Journal concluded that fake news spreads faster than real news and because of the emotional reaction and novelty of the false information made it more likely to be shared across Twitter(1). Lies can have damaging, lasting impacts and can make the truth seem unbelievable.
The anti fraud technology designed to help us gain an understanding of who is real and who is pretending is often overlooked. If this happens, fraudsters are able to jump in and take advantage of the customers and accounts you aim to protect.
When it comes to your contact center authentication and anti fraud solution, are you falling victim to these common myths?
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(1) Lies spread faster than the truth Barbara R. Jasny et al., Science